By A. Pawlowski
CNN.com
(CNN) -- When Apple starts selling what it bills as the fastest, most powerful iPhone yet on Friday, the company's latest entry will only heat up the already sizzling smartphone landscape.
Fans, techies and ordinary consumers eager to purchase the new iPhone 3GS may be preparing to stand in line at Apple stores around the United States and seven other countries. But they have more choices than ever when it comes to phones that act like mini-computers.
"We expect that [smartphones are] going to be the fastest growing consumer segment for quite some time," said Ryan Reith, a senior research analyst for technology research firm IDC.
"It's all about connecting to the outside world."
The U.S. smartphone market grew by 68 percent last year and is projected to grow by 20 percent in 2009 and almost 25 percent next year, according to IDC. Compare four smartphones
No wonder companies are rushing to meet the demand for sleek mobile devices that combine e-mail, data, music, photos -- all in the palm of one's hand.
Interested in something other than the iPhone? The options include the new Palm Pre, Research in Motion's BlackBerry Storm or phones powered by Google's Android or Microsoft's Windows Mobile operating systems.
The key is having access to the Internet anytime, anywhere. Read more here.
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